PROBLEM

The owner, Mimi is trying to see why patrons aren’t using the City Cycles’ website to book to rent a bike. The challenge is that users struggle trying to find a way to rent bikes. So their alternative is making reservations over the phone.

SOLUTION

The solution is to make bookings easier for customers to rent a bike online. In theory, reconstructing the entire City Cycles’ website so that each page correlates with its content may gain back 75% to 80% from leaving the site because of the challenges they come across.

To get data for the best results to solve this problem I used:

  • Research questions

  • UX SWOT Analysis

  • User flow chart

  • The line graph will be used to compare the increase or decrease of traffic with new and returning customers, as a follow-up to the improved website design.

Improvements

The results showed that there was an increase in customer population for the new Glamour & Gurlie line website. Additionally, authentic star-rated reviews have increased consumer confidence in purchasing products, resulting in a favorable impact on sales. We were able to accomplish past the original goal of 25% to 30% in the target audience.

SUMMARY

The overall concept of this project was to find the best way to gain and maintain the attraction of the City Cycles’ website. More than 80% of users would leave the site because of challenges to book a bike. Once tests were run users volunteered opinions of their experience in using the site. The solution was conducted by redesigning the website so that there would be a shorter and more efficient route to rent a bike. If a user wanted to find something quickly the search bar relocated to be seen more quickly than before the redesign which was camouflaged with the background.