PROBLEM

Festival Travelers is a web-based platform that displays information pertaining to music, festivals, and upcoming events. Also, It enhance accessibility for users seeking updates. But, the website suffers from poor navigational structure and repetitive information, resulting in unclear page hierarchy.

SOLUTION

]The goal is to create a strong presentation to maintain user interest, increase visibility appeal, and stimulate customer engagement and interactions on the Festival Travelers website.

To get data for the best results to solve this problem I used:

  • Research questions

  • Empathy Map

  • User flow chart

  • The line graph will be used to compare the increase or decrease of traffic with new and returning customers, as a follow-up to the improved website design.

Improvements

The results showed that there was an increase in customer population for the new Glamour & Gurlie line website. Additionally, authentic star-rated reviews have increased consumer confidence in purchasing products, resulting in a favorable impact on sales. We were able to accomplish past the original goal of 25% to 30% in the target audience.

SUMMARY

The overall concept of this project was to find the best way to gain and maintain the attraction of the City Cycles’ website. More than 80% of users would leave the site because of challenges to book a bike. Once tests were run users volunteered opinions of their experience in using the site. The solution was conducted by redesigning the website so that there would be a shorter and more efficient route to rent a bike. If a user wanted to find something quickly the search bar relocated to be seen more quickly than before the redesign which was camouflaged with the background.