PROBLEM
Festival Travelers is a web-based platform that displays information pertaining to music, festivals, and upcoming events. Also, It enhance accessibility for users seeking updates. But, the website suffers from poor navigational structure and repetitive information, resulting in unclear page hierarchy.
SOLUTION
The goal is to create a strong presentation to maintain user interest, increase visibility appeal, efficient navigational structure, and stimulate customer engagement and interactions on the Festival Travelers website.
To get data for the best results to solve this problem I used:
Research questions
Word cloud
Empathy Map
Improvements
A complete revamp of the website for more user interactive such as visual gallery for festival articles, implementation of hover effects on article previews, and including of buttons and hyperlinks enabling navigation to relevant pages for detailed content access.
Users now have the option to create an account for more personal experience such as comment under a post, submit responses, replying to comments, and expressing approval or disapproval through likes or dislikes on other users' comments.
Updated the ‘The Best Earplugs For Festivals & Concerts Blog,’ to showcase images of different earphones or headsets that people can use at concerts with each product accurately paired with its corresponding description.
SUMMARY
The overall concept of this project was to user interest in user engagement and interactive behaviors pertaining to upcoming events, concerts, and festivals. The solution was conducted by reconstruct, organize, and enhance the visual appeal of the Festival Travelers website to attract which made it more comprehensive when navigating to different pages effectively. As a result, the website now features a gallery where users can select any festival topic, special hover effects when users hover their mouse on The Latest Articles section, and a contact page for direct communication to the Founder and Editor regarding inquiries, feedback, or concerns.
