PROBLEM

Glamour & Gurlie has been operating since 2023 and seeks to broaden its reach by competing against established competitors with a few years of experience in the industry. However, despite offering high-quality products at more competitive prices, they haven’t been able to gain momentum with their target audience, particularly when compared to consumers who tend to purchase from well-recognized and successful accessory brands.

SOLUTION

The goal is to create a strong brand presence from its competitors, increase visibility, and generate interest in customers to buy jewelry, sunglasses, belts, and handbag products. The company hopes to reach at least 25% customer gain after the redesign of the website.

To get data for the best results to solve this problem I used:

  • Research questions

  • UX SWOT Analysis

  • Word Cloud to reflect the webpage's context by clustering together in the Word Cloud.

  • Once Glamour & Gurlie’s e-commerce website is published I will use a line graph as a tracker to see if there was an increase in viewers.

Improvements

The results showed that there was an increase in customer population for the new Glamour & Gurlie line website. Additionally, authentic star-rated reviews have increased consumer confidence in purchasing products, resulting in a favorable impact on sales. We were able to accomplish past the original goal of 25% to 30% in the target audience.

SUMMARY

The overall concept of this project was to find strategies for Glamour & Gurlie to build customer trust and boost product popularity while competing with established brands. The goal was to find ways to attract, engage, and influence customers using a visually appealing design with a luxurious experience by creating an elegant design, user-friendly navigation, usability, and functionality of the user's service which led to more than 25% increase in population.