SERENADE TOUR - 2026 CONCERT POSTER
BRIEF CONTEXT:
Visual identity and promotional campaign for the "SERENADE TOUR 2026," a high-profile R&B concert series held exclusively on university campuses. The tour features a lineup of major contemporary R&B artists tailored for a student demographic.
THE PROBLEM:
Most concert posters for campus events look like generic flyers, failing to capture the "prestige" of a major tour or the smooth, intimate aesthetic of R&B music. R&B branding often leans into clichés of red roses or soft lighting, which can feel dated and fail to stand out in a cluttered campus environment.
SOLUTION:
A "Monochrome High-Contrast" theme. By using a heavy gray gradient background, the design creates a sophisticated, with a futuristic atmosphere. Strategic pops of yellow and red are used to draw the eye immediately to the most critical information—the year, the dates, and the special guest artists—ensuring high readability and visual impact from a distance.
THE RESULTS:
The Result (e.g., 15% increase in engagement)..
Digital Specifications: sRGB Color Space | 72 PPI | PNG | 1080 x 1350px (Optimized for Web)
Print Specifications: CMYK Color Space | 300 DPI | 100lb Matte Coated Cover Stock | 18" x 24" with 0.125" Bleed
Digital Specifications: sRGB Color Space | 72 PPI | PNG | 1080 x 1350px (Optimized for Web)
Print Specifications: CMYK Color Space | 300 DPI | 100lb Matte Coated Cover Stock | 18" x 24" with 0.125" Bleed
SAVING JANE MOVIE POSTER
BRIEF CONTEXT:
Visual identity and promotional rollout for "Finding Jane," a 2026 psychological thriller. The campaign centers on the film's "Twin-Turn" narrative, where a woman discovers her mirror self living an identical, sinister life.
THE PROBLEM:
The challenge involved designing a poster that conveys a sense of mystique by minimize explicit information, thereby encouraging viewers to interpret and infer its meaning independently.
SOLUTION:
A “Symmetric Distortion” visual theme was implemented by using two figures in the background, representing hidden, perhaps darker motives. The two characters that are bigger, are the focal point. The duality and psychological theme of the poster give opportunity and encourages viewers to interpret its meaning independently.
THE RESULTS:
The Result (e.g., 15% increase in engagement)..